Like in years gone by, Prime Day 2023 will be an international affair with over 20 countries participating. What countries can participate in Prime Day? That being said, an October event gives Amazon the opportunity to get out ahead of the competition before Black Friday sales kick off in November. Ultimately, if Amazon views last year's Prime Early Access Sale as a success, it will probably wish to repeat it for 2023, though the event didn't appear to make as big of a splash as Prime Day usually does. We don't yet have any concrete information on a second Prime Day-like event for the fall. Will there be a second Amazon Prime Day event this year? Many deals launched at the sale's opening time are set to last throughout the event, supplies permitting, with other, more limited-time Lightning deals launching and expiring during the two-day period. The Prime Day 2023 sale has ended, but many deals are still available.Īmazon's Prime Day hasn't been a single-day affair since 2016, spanning two days for the first time in 2017 and continuing to be a 48-hour bonanza since then. Prime Day 2021: June 21 to 22 (the earliest to date).Prime Day 2017: July 11 to 12 (first to last longer than one day).Prime Day returned to its July spot for 2022, though Amazon did utilize that October slot once again for an additional Prime Early Access Sale event that acted as a kickoff to the holiday shopping season.Īs a reference, here are the Prime Day dates from previous years: Notably, in 2020, Amazon pushed its Prime Day sale to October due to the COVID-19 pandemic before returning it to the summer in 2021 in a slightly earlier June spot. Historically, Amazon has held its Prime Day sales each July with just a couple of deviations from that regular schedule. Amazon staggers many of the deals to keep people coming back, so it's worth checking to make sure you don't miss out. Amazon Prime Day 2023 was Tuesday 11 and Wednesday 12 July this year, though as in previous years, a steady stream of deals flowed in on the few days preceding the event and many of the deals will continue to be available later into the week, or at least while stocks last.
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